Week 2: Picking the metrics that matter

Metrics & OKRs

In this presentation, Adobe's Group Manager, PMM, Mary Sheehan, discusses:

  • An overview of some of the top metrics that matter (and those that don't),
  • Metrics that matter to different stakeholders,
  • The importance of pilots, and
  • Examples of how to use metrics to move your business (note: there's no silver bullet!).