Go-to-Market Certified is a comprehensive online course designed for product marketing professionals. It provides in-depth training on creating and managing a go-to-market strategy, covering everything from pre-launch to post-launch phases. The course offers downloadable templates, bonus content from experienced PMMs, optional coursework, and a certificate upon completion. It's entirely self-paced and contains 4 modules and 48 exam questions to test your knowledge at the end.

This course is specifically designed for product marketers with a few years of experience, including those with the title of:

• Product Marketing Managers
• Senior Product Marketing Managers
• Heads of Product Marketing
• Product Marketing Lead

It’s also relevant for PMMs who specialize in another area of PMM and want to learn more about GTM to improve their chances of promotion.

The course is completely on-demand, so you can take it at your own pace. You’ll work through the modules chronologically, participate in activities, and complete mandatory exam questions at the end of each module to consolidate your knowledge. If you pass all the exams, you’ll officially be Go-to-Market Certified!

You can take however long you need to work through the materials, it’s completely flexible. The course consists of 2+ hours of on-demand content, including activities and exam questions.

$500. With this investment, you'll have a blueprint for becoming a first-rate GTM strategist, essential for thriving in a long-term product marketing career. This includes 2+ hours of OnDemand course content, templates to put your theory into action, and coursework to consolidate your learning.

If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost – you’ll have still learned lots and you’ll be given access to the course materials for life, so you can brush up on the bits you slipped up on forevermore.