Looking to refine and improve your competitive intelligence program? Whether you're a CI first-timer or veteran, this 5-week program's jam-packed with tons of tried, tested, and recommended tactics and strategies.
Learn first-hand from orgs like:
Formstack | OnDeck | Rev | Apptio | Toast | Crayon | Criteo
Below's a break down of what will be covered in this 5-week program.
Psst. Want to receive email reminders with each week's learning materials? 👇
Week 1:
An intro into competitive intelligence
Week 2:
Building your competitive intelligence strategy
- Panel: competitive intelligence strategy [video]
- Competitive Intelligence strategies to turbocharge innovation [video]
Week 3:
Win-loss program essentials
- How to set up a win-loss program that drives actionable insights [video]
- Building a data-driven win-loss program [guide]
- 8 tips for effective win-loss analysis [guide]
- Win-loss interview questions [template]
- Win/loss email invite template [template]
Week 4:
Measuring competitive intelligence success
- How to craft KPIs for a killer competitive program [video]
- 6 steps to a successful competitive intelligence process [guide]
- 30 competitive intelligence tips [guide]