Members-only Positioning & messaging How to name a product: a step-by-step guide Learn how to communicate your idea and ensure your product stands out from the crowd with Laura Foster's 8-step product naming process....
Members-only Sales Enablement How to improve sales team training sessions Sales training is one of the most nerve-wracking but rewarding things you can do as a product marketing professional. It’s your chance to equip your team for success, push positioning to drive future development in the direction you think it should go, and impact revenue potential....
